# A Very Practical Introduction to AEO, GEO & AI SEO ID: youtube:L75YVJ8pQJg Canonical HTML: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo Original source: https://www.youtube.com/watch?v=L75YVJ8pQJg Author: Attribution unresolved Published: 2026-08-18T00:00:00.000Z Source checked: 2026-09-17T13:02:04.791Z Language: en Directory publisher: Roboto Studio Text: original source material. ## Scope and gaps - Transcript speakers have not been individually verified. ## Original source text A practical walkthrough of technical AEO/GEO/AISEO checks you can run on any website. Covers disabling JavaScript to see what crawlers see, pagination without JS, markdown content negotiation for A… ## Full transcript Origin: Edited transcript from the original Roboto page AEO, GEO, AISEO, they're all basically the same thing despite what people argue about the nomenclature. What matters is that they work. We've been monitoring them internally and you can apply them on your own website, or you can talk to a Next.js Sanity agency if you want help building this yourself. Let's start with the website itself. This is something you can do without being a developer and still get the same result. If you right-click on any website and hit inspect, there are two things I'd advise doing. First, it might not look like this straight away. It probably looks cluttered. On a Mac, press command, shift, and P. On Windows it's control, shift, and P. Type disable JavaScript. You may notice immediately nothing's really changed. But if you hit command and R to refresh the page, you'll notice immediately that certain elements have gone. The reason is they're JavaScript. This is roughly what Google sees, and it's a great way of navigating your own website to see what's going on. There are some caveats. If you look at the left-hand side you'll see exactly what's going on. For example, if I press here you're going to see things like divs, you're going to see things like P tags, which basically just means paragraph. This is how you can actually see the content on your page and work out exactly what's happening. JavaScript's turned off, so I can see all of this stuff on the page. From an SEO perspective, you're doing something very good. From GEO and AEO perspective, you're also doing something very good, but not quite the best, which we'll talk about next. This is especially important. I'll show you where everybody screws it up so you can not screw it up yourself. Let's enable the JavaScript again because my navigation won't work, and let's go over to blog. You can make your navigation work without JavaScript. We purposely chose not to do that. There is a way around it and you can do clever stuff, but for the sake of this conversation, keep it simple. When you have pages like this, I'll show you what everybody screws up. Hit command shift P again and disable JavaScript. Refresh the page. Lines have gone. We see where we're going with this, but the blog posts are still here. More importantly, we have pagination, which means if a crawler hits the website they need to go through the pagination. They need to see more than just the first set of articles. Let's go to page two. Great, I can see page two. Let's go to page three. This is really important. Same principle applies. Categories don't work right now, so that's something I'm going to fix after this video, but you can see the point. The more you can do without JavaScript, the better the website generally indexes. This is a general rule of thumb, so don't hold it as the be-all and end-all, but it is very important. It also means that a lot of this stuff can get cached if you're rendering it statically. There are nuances with rendering techniques, but for the sake of doing one big overall view, this is the first thing we do when assessing a website for SEO and AEO. One thing I actually stole from a Profound presentation is a website called RunRepeat, which is quite useful. RunRepeat is very interesting because it gets cited a lot. The reason it gets cited so much is that everything you're seeing on the page here is unique, interesting, numerical information that AI can't find literally anywhere else. If you have unique, numerical, interesting information and most importantly AI can't find it anywhere else, you're going to do pretty well on citations. If you look up something like how much pressure can a Nike Vomero take on my feet, or how long will they last, you'll get this information. This is very important. The other thing I've left off so far is content negotiation. Content negotiation sounds scary, but it's not actually that scary. What this basically does is give a way for AI crawlers to see your website. This isn't a strict rule before I say this, but most AI crawlers do not run JavaScript on the website, which is why I was showing you that for the first part. But the interesting thing here is when AI hits a website, it looks like this. This is what an AI will basically see. This looks like the Matrix. Nobody can read this. It's really hard to see what is here. However, let's try this again but with this nice little bit at the end, which is accept text markdown. You have to actually do this on your website. This isn't just something you can say "go throw this at the end, it's done for you." It actually takes a lot of work, and it's very important that you have parity between the HTML version and the markdown version. What we're going to do is copy this exact thing over again and paste it back in. This is Vercel's, not our own, but I can also put our own on here and it will show you exactly the same thing. Is it going to look like the Matrix part two? No. It's actually going to look like markdown, which is really important. If you think about it, AI crawlers and how we use AI in general is we try not to blow the context window. If you want to know how that works, it basically means the more information you put into AI, generally the worse it gets. There's a sweet spot around 20% of the actual context window depending on every model. Instead of having all this crap where it bloats that context window when things are crawling, you get this where it tells you exactly what you need to know. More importantly, Vercel did a little teardown of how this actually works. The most interesting thing was that it was 3 KB, so a 99.37% reduction in payload size instead of 500 KB. This is super important. What I will say is the pitfall most people fall into if they're doing this for their own website is the fact that there isn't parity. If you get a 1 KB payload but it only has half the information of the page, that's far worse than just using the original HTML. What you've got to make sure you do is that the markdown version is in parity with the HTML version. In some cases you need to expand things. For example, an FAQ section, if it's inside a component, then you need to make sure that FAQ actually gets brought into markdown in a way that's nice. There are loads of intricacies depending on what you're doing here. The best way to do this is just give us a shout and we can talk you through it. Let me show you a couple more things. This is Tetris from Wikipedia. I'm sure you've seen this before. However, something you probably never thought about is why did Wikipedia end up doing so well in the first place, and why does it appear so high on Google? One of the many reasons is if you look at the left-hand side, this is a table of contents. If you look, we have an unordered list and then list items. You can see table of content, list item, list item, list item. It's all semantically correct, which basically just means it's the way HTML should be written. It's the way computers can easily interpret what's actually going on on the screen. There's not a tremendous amount of JavaScript being fired here. Whenever we're building something like a blog, you're going to make sure you have a table of contents similar to Wikipedia. You don't necessarily want to have all the JavaScript, or it should still run and be semantically correct without JavaScript. All of these different little bits and pieces add up. Last one I want to show you as well, we're going to right-click and hit inspect. You don't need a developer involved to do this. Just click into this thing on the left. Doesn't matter where you click. Try not to click a link. Just try to click anywhere in here and press command F or control F if you're on Windows and type JSON. Now what you're looking for is JSON-LD on the page. Let me have a look. This is what I'm looking for. You see breadcrumb JSON-LD. Pop this open and you can see the information about the breadcrumb inside here. Let me look for another one. Okay, collection page JSON-LD for blog. Great. This is showing me what's actually on the page from a JSON-LD perspective. I understand what's going on here and by proxy, a computer understands it too. This is really important to essentially show that you know what's going on on the page and you're presenting that to Google and all these different AI crawlers. It's really helpful to give some rich structured data. Final thing worth doing here is there is a JSON validator from Google. I won't show it in this session in particular, but you should always just check at one level that the JSON is valid. I know there's a couple in here where we need to do a couple of bits of tweaking to make sure the JSON is valid, but it's always important to do that. This gives you a rough idea of everything you can get started with. This is just scratching the surface of what AEO, SEO, and all of these different functionalities are about. What I want to do is have more deep dives and talk more about it in the future if you're particularly interested. ## Timestamped captions ### segment-1 [4.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=4) Hey folks, how's it going? Hope you're ### segment-2 [4.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=4) Hey folks, how's it going? Hope you're having a great day today. So, I want to ### segment-3 [6.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=5) having a great day today. So, I want to ### segment-4 [6.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=5) having a great day today. So, I want to talk to you about AEO, ### segment-5 [8.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=8) talk to you about AEO, ### segment-6 [8.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=8) talk to you about AEO, GEO, ### segment-7 [9.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=9) GEO, ### segment-8 [10.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=9) GEO, AISEO. ### segment-9 [11.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=11) AISEO. ### segment-10 [11.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=11) AISEO. Okay? They're all basically the same ### segment-11 [13.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=13) Okay? They're all basically the same ### segment-12 [13.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=13) Okay? They're all basically the same thing, despite what everybody's going to ### segment-13 [14.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=14) thing, despite what everybody's going to ### segment-14 [14.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=14) thing, despite what everybody's going to say and argue about the nomenclature, ### segment-15 [17.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=17) say and argue about the nomenclature, ### segment-16 [17.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=17) say and argue about the nomenclature, but trust me on this when I tell you ### segment-17 [18.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=18) but trust me on this when I tell you ### segment-18 [18.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=18) but trust me on this when I tell you today we're going to talk about the ### segment-19 [19.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=19) today we're going to talk about the ### segment-20 [19.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=19) today we're going to talk about the technical. These things work. We've been ### segment-21 [21.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=21) technical. These things work. We've been ### segment-22 [21.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=21) technical. These things work. We've been monitoring them internally ourselves, ### segment-23 [23.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=23) monitoring them internally ourselves, ### segment-24 [23.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=23) monitoring them internally ourselves, and you can apply them on your own ### segment-25 [24.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=24) and you can apply them on your own ### segment-26 [24.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=24) and you can apply them on your own website, or you can go and talk to the ### segment-27 [27.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=27) website, or you can go and talk to the ### segment-28 [27.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=27) website, or you can go and talk to the best Next.js sanity agency around ### segment-29 [32.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=32) best Next.js sanity agency around ### segment-30 [32.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=32) best Next.js sanity agency around uh if you want to help in building this ### segment-31 [34.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=34) uh if you want to help in building this ### segment-32 [34.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=34) uh if you want to help in building this yourself. So, anyway, let's go through ### segment-33 [36.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=36) yourself. So, anyway, let's go through ### segment-34 [36.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=36) yourself. So, anyway, let's go through this. ### segment-35 [37.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=37) this. ### segment-36 [37.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=37) this. Um let's start with the actual website ### segment-37 [39.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=39) Um let's start with the actual website ### segment-38 [39.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=39) Um let's start with the actual website itself. Now, this is something you can ### segment-39 [41.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=41) itself. Now, this is something you can ### segment-40 [41.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=41) itself. Now, this is something you can do that you're not necessarily a ### segment-41 [42.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=42) do that you're not necessarily a ### segment-42 [42.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=42) do that you're not necessarily a developer, but you can still get the ### segment-43 [43.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=43) developer, but you can still get the ### segment-44 [43.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=43) developer, but you can still get the same end result. If you right click on ### segment-45 [45.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=45) same end result. If you right click on ### segment-46 [45.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=45) same end result. If you right click on any website and you hit inspect, ### segment-47 [48.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=48) any website and you hit inspect, ### segment-48 [48.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=48) any website and you hit inspect, there's two things I would advise doing. ### segment-49 [50.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=50) there's two things I would advise doing. ### segment-50 [50.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=50) there's two things I would advise doing. So, first of all, it might not look like ### segment-51 [52.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=52) So, first of all, it might not look like ### segment-52 [52.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=52) So, first of all, it might not look like this straight away. It probably looks ### segment-53 [53.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=53) this straight away. It probably looks ### segment-54 [53.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=53) this straight away. It probably looks something like this. Now, that if you're ### segment-55 [55.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=55) something like this. Now, that if you're ### segment-56 [55.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=55) something like this. Now, that if you're on a Windows machine, sorry, sorry in ### segment-57 [57.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=56) on a Windows machine, sorry, sorry in ### segment-58 [57.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=56) on a Windows machine, sorry, sorry in advance. Um ### segment-59 [58.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=58) advance. Um ### segment-60 [58.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=58) advance. Um if you're on a Mac, what you can do is ### segment-61 [60.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=60) if you're on a Mac, what you can do is ### segment-62 [60.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=60) if you're on a Mac, what you can do is you can press command, shift, and P. I ### segment-63 [61.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=61) you can press command, shift, and P. I ### segment-64 [61.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=61) you can press command, shift, and P. I think on Windows it's control, shift, ### segment-65 [63.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=63) think on Windows it's control, shift, ### segment-66 [63.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=63) think on Windows it's control, shift, and P. And you can type disable ### segment-67 [65.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=65) and P. And you can type disable ### segment-68 [65.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=65) and P. And you can type disable JavaScript. Um now, you may notice ### segment-69 [68.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=68) JavaScript. Um now, you may notice ### segment-70 [68.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=68) JavaScript. Um now, you may notice immediately nothing's really changed. ### segment-71 [70.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=70) immediately nothing's really changed. ### segment-72 [70.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=70) immediately nothing's really changed. However, if I hit command and R, we ### segment-73 [73.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=73) However, if I hit command and R, we ### segment-74 [73.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=73) However, if I hit command and R, we refresh the page. Now, you'll notice ### segment-75 [75.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=74) refresh the page. Now, you'll notice ### segment-76 [75.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=75) refresh the page. Now, you'll notice immediately that my lines have gone on ### segment-77 [76.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=76) immediately that my lines have gone on ### segment-78 [76.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=76) immediately that my lines have gone on the front page. And the reason these ### segment-79 [78.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=78) the front page. And the reason these ### segment-80 [78.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=78) the front page. And the reason these lines have gone is because they are ### segment-81 [79.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=79) lines have gone is because they are ### segment-82 [79.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=79) lines have gone is because they are JavaScript. So, this is roughly what ### segment-83 [82.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=82) JavaScript. So, this is roughly what ### segment-84 [82.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=82) JavaScript. So, this is roughly what Google sees, and this is a great way of ### segment-85 [84.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=84) Google sees, and this is a great way of ### segment-86 [84.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=84) Google sees, and this is a great way of navigating your own website ### segment-87 [86.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=86) navigating your own website ### segment-88 [86.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=86) navigating your own website to see what's going off. Now, there are ### segment-89 [89.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=89) to see what's going off. Now, there are ### segment-90 [89.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=89) to see what's going off. Now, there are some caveats. So, if you have uh HTML on ### segment-91 [93.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=93) some caveats. So, if you have uh HTML on ### segment-92 [93.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=93) some caveats. So, if you have uh HTML on the page, so if you're looking at the ### segment-93 [94.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=94) the page, so if you're looking at the ### segment-94 [94.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=94) the page, so if you're looking at the left-hand side and it shows you exactly ### segment-95 [96.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=96) left-hand side and it shows you exactly ### segment-96 [96.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=96) left-hand side and it shows you exactly what's going on. So, for example, if I ### segment-97 [98.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=98) what's going on. So, for example, if I ### segment-98 [98.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=98) what's going on. So, for example, if I press this little thing up here, and I ### segment-99 [100.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=100) press this little thing up here, and I ### segment-100 [100.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=100) press this little thing up here, and I press here, you're going to see things ### segment-101 [101.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=101) press here, you're going to see things ### segment-102 [101.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=101) press here, you're going to see things like divs, you're going to see things ### segment-103 [103.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=103) like divs, you're going to see things ### segment-104 [103.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=103) like divs, you're going to see things like P tags, which basically just means ### segment-105 [105.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=105) like P tags, which basically just means ### segment-106 [105.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=105) like P tags, which basically just means paragraph. Um this is how you can ### segment-107 [106.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=106) paragraph. Um this is how you can ### segment-108 [106.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=106) paragraph. Um this is how you can actually see the content on your page, ### segment-109 [108.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=108) actually see the content on your page, ### segment-110 [108.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=108) actually see the content on your page, and you can go through the page, and you ### segment-111 [109.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=109) and you can go through the page, and you ### segment-112 [109.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=109) and you can go through the page, and you can work out exactly what's going on. ### segment-113 [112.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=112) can work out exactly what's going on. ### segment-114 [112.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=112) can work out exactly what's going on. So, again, JavaScript's turned off, I ### segment-115 [114.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=114) So, again, JavaScript's turned off, I ### segment-116 [114.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=114) So, again, JavaScript's turned off, I can see all of this stuff on the page. ### segment-117 [116.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=116) can see all of this stuff on the page. ### segment-118 [116.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=116) can see all of this stuff on the page. Now, the beauty of this is that from an ### segment-119 [118.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=118) Now, the beauty of this is that from an ### segment-120 [118.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=118) Now, the beauty of this is that from an SEO perspective, you're doing something ### segment-121 [120.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=120) SEO perspective, you're doing something ### segment-122 [120.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=120) SEO perspective, you're doing something very, very good. And from GEO from AEO ### segment-123 [123.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=123) very, very good. And from GEO from AEO ### segment-124 [123.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=123) very, very good. And from GEO from AEO perspective, you're also doing something ### segment-125 [125.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=125) perspective, you're also doing something ### segment-126 [125.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=125) perspective, you're also doing something very, very good, but not quite the best, ### segment-127 [127.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=127) very, very good, but not quite the best, ### segment-128 [127.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=127) very, very good, but not quite the best, which we're going to talk about in a ### segment-129 [128.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=128) which we're going to talk about in a ### segment-130 [128.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=128) which we're going to talk about in a second. So, for now, ### segment-131 [131.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=131) second. So, for now, ### segment-132 [131.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=131) second. So, for now, um this is quite important and this is ### segment-133 [132.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=132) um this is quite important and this is ### segment-134 [132.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=132) um this is quite important and this is especially important. I'll tell you ### segment-135 [133.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=133) especially important. I'll tell you ### segment-136 [134.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=133) especially important. I'll tell you where everybody screws it up so you can ### segment-137 [135.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=135) where everybody screws it up so you can ### segment-138 [135.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=135) where everybody screws it up so you can not screw it up yourself. Let's enable ### segment-139 [137.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=137) not screw it up yourself. Let's enable ### segment-140 [137.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=137) not screw it up yourself. Let's enable the JavaScript again ### segment-141 [139.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=139) the JavaScript again ### segment-142 [139.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=139) the JavaScript again um because my navigation won't work and ### segment-143 [140.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=140) um because my navigation won't work and ### segment-144 [140.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=140) um because my navigation won't work and let's go over to blog. ### segment-145 [143.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=143) let's go over to blog. ### segment-146 [143.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=143) let's go over to blog. Now, you can make your navigation work ### segment-147 [145.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=145) Now, you can make your navigation work ### segment-148 [145.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=145) Now, you can make your navigation work without JavaScript. We've purposely ### segment-149 [147.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=147) without JavaScript. We've purposely ### segment-150 [147.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=147) without JavaScript. We've purposely chose not to do that. There is a way ### segment-151 [149.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=149) chose not to do that. There is a way ### segment-152 [149.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=149) chose not to do that. There is a way around it and you can do some clever ### segment-153 [151.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=151) around it and you can do some clever ### segment-154 [151.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=151) around it and you can do some clever stuff. Uh but for the sake of this ### segment-155 [152.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=152) stuff. Uh but for the sake of this ### segment-156 [152.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=152) stuff. Uh but for the sake of this conversation, just keeping it nice and ### segment-157 [154.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=154) conversation, just keeping it nice and ### segment-158 [154.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=154) conversation, just keeping it nice and simple. Uh ### segment-159 [155.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=155) simple. Uh ### segment-160 [155.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=155) simple. Uh when you have pages like this, I'll show ### segment-161 [157.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=157) when you have pages like this, I'll show ### segment-162 [157.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=157) when you have pages like this, I'll show you what everybody screws screws up. So, ### segment-163 [159.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=159) you what everybody screws screws up. So, ### segment-164 [159.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=159) you what everybody screws screws up. So, if you hit command shift P again and ### segment-165 [160.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=160) if you hit command shift P again and ### segment-166 [160.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=160) if you hit command shift P again and let's disable JavaScript, right? Let's ### segment-167 [162.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=162) let's disable JavaScript, right? Let's ### segment-168 [162.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=162) let's disable JavaScript, right? Let's refresh the page. Okay, lines have gone. ### segment-169 [164.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=164) refresh the page. Okay, lines have gone. ### segment-170 [164.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=164) refresh the page. Okay, lines have gone. We see where we're going with this, but ### segment-171 [166.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=166) We see where we're going with this, but ### segment-172 [166.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=166) We see where we're going with this, but the page, the blog posts are still here, ### segment-173 [170.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=170) the page, the blog posts are still here, ### segment-174 [170.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=170) the page, the blog posts are still here, okay? Now, more importantly, we have ### segment-175 [172.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=172) okay? Now, more importantly, we have ### segment-176 [172.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=172) okay? Now, more importantly, we have pagination, which means that if a ### segment-177 [174.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=173) pagination, which means that if a ### segment-178 [174.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=174) pagination, which means that if a crawler hits the website, they need to ### segment-179 [175.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=175) crawler hits the website, they need to ### segment-180 [175.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=175) crawler hits the website, they need to go through the pagination. They need to ### segment-181 [177.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=177) go through the pagination. They need to ### segment-182 [177.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=177) go through the pagination. They need to see more than just I think it's 12 or 9 ### segment-183 [179.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=179) see more than just I think it's 12 or 9 ### segment-184 [179.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=179) see more than just I think it's 12 or 9 or something, more than the first set of ### segment-185 [181.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=181) or something, more than the first set of ### segment-186 [181.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=181) or something, more than the first set of articles. So, let's go to the next one. ### segment-187 [183.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=183) articles. So, let's go to the next one. ### segment-188 [183.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=183) articles. So, let's go to the next one. Let's go to page two. ### segment-189 [185.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=185) Let's go to page two. ### segment-190 [185.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=185) Let's go to page two. Great, I can see page two. ### segment-191 [187.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=187) Great, I can see page two. ### segment-192 [187.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=187) Great, I can see page two. Let's go to page three. ### segment-193 [192.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=192) You see what I'm saying? This is really ### segment-194 [192.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=192) You see what I'm saying? This is really important. Same principle, I think these ### segment-195 [194.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=194) important. Same principle, I think these ### segment-196 [194.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=194) important. Same principle, I think these still work. I want to see the ### segment-197 [195.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=195) still work. I want to see the ### segment-198 [195.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=195) still work. I want to see the categories. Okay, categories don't work ### segment-199 [198.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=197) categories. Okay, categories don't work ### segment-200 [198.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=198) categories. Okay, categories don't work right now. So, that's something I'm ### segment-201 [198.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=198) right now. So, that's something I'm ### segment-202 [199.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=198) right now. So, that's something I'm going to go fix after this video, but ### segment-203 [200.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=200) going to go fix after this video, but ### segment-204 [200.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=200) going to go fix after this video, but you can see the point of what I'm ### segment-205 [201.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=201) you can see the point of what I'm ### segment-206 [201.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=201) you can see the point of what I'm showing you, which is that the more you ### segment-207 [204.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=204) showing you, which is that the more you ### segment-208 [204.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=204) showing you, which is that the more you can do without JavaScript, the better ### segment-209 [206.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=205) can do without JavaScript, the better ### segment-210 [206.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=206) can do without JavaScript, the better the website generally indexes. This is a ### segment-211 [208.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=208) the website generally indexes. This is a ### segment-212 [208.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=208) the website generally indexes. This is a general rule of thumb, so don't hold ### segment-213 [210.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=210) general rule of thumb, so don't hold ### segment-214 [210.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=210) general rule of thumb, so don't hold this as like uh you know, like as the ### segment-215 [214.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=214) this as like uh you know, like as the ### segment-216 [214.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=214) this as like uh you know, like as the the be-all and end-all, but it is very, ### segment-217 [215.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=215) the be-all and end-all, but it is very, ### segment-218 [215.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=215) the be-all and end-all, but it is very, very important. It also means that a lot ### segment-219 [218.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=218) very important. It also means that a lot ### segment-220 [218.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=218) very important. It also means that a lot of this stuff can get cached if you're ### segment-221 [220.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=220) of this stuff can get cached if you're ### segment-222 [220.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=220) of this stuff can get cached if you're rendering it statically. Uh again, there ### segment-223 [223.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=223) rendering it statically. Uh again, there ### segment-224 [223.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=223) rendering it statically. Uh again, there are some nuances with rendering ### segment-225 [224.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=224) are some nuances with rendering ### segment-226 [224.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=224) are some nuances with rendering techniques and things, but just for the ### segment-227 [225.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=225) techniques and things, but just for the ### segment-228 [225.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=225) techniques and things, but just for the sake of doing one big overall what you ### segment-229 [228.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=228) sake of doing one big overall what you ### segment-230 [228.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=228) sake of doing one big overall what you should be looking for, this is the first ### segment-231 [230.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=230) should be looking for, this is the first ### segment-232 [230.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=230) should be looking for, this is the first thing that we do when we look at ### segment-233 [232.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=232) thing that we do when we look at ### segment-234 [232.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=232) thing that we do when we look at actually assessing a website as far as ### segment-235 [234.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=234) actually assessing a website as far as ### segment-236 [234.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=234) actually assessing a website as far as SEO, AEO, GEO, AISEO. From now on, I'm ### segment-237 [237.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=237) SEO, AEO, GEO, AISEO. From now on, I'm ### segment-238 [237.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=237) SEO, AEO, GEO, AISEO. From now on, I'm just going to say SEO and AEO because ### segment-239 [240.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=240) just going to say SEO and AEO because ### segment-240 [240.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=240) just going to say SEO and AEO because it's the ones I'm used to. ### segment-241 [242.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=242) it's the ones I'm used to. ### segment-242 [242.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=242) it's the ones I'm used to. Now, um one thing that I actually stole ### segment-243 [244.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=244) Now, um one thing that I actually stole ### segment-244 [244.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=244) Now, um one thing that I actually stole from one of Profound's uh presentation ### segment-245 [247.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=247) from one of Profound's uh presentation ### segment-246 [247.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=247) from one of Profound's uh presentation is this website, which is quite useful. ### segment-247 [249.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=249) is this website, which is quite useful. ### segment-248 [249.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=249) is this website, which is quite useful. So, this website is RunRepeat. ### segment-249 [252.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=252) So, this website is RunRepeat. ### segment-250 [252.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=252) So, this website is RunRepeat. And why is RunRepeat so interesting? In ### segment-251 [254.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=254) And why is RunRepeat so interesting? In ### segment-252 [254.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=254) And why is RunRepeat so interesting? In fact, let me pop up the next tab. ### segment-253 [256.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=256) fact, let me pop up the next tab. ### segment-254 [256.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=256) fact, let me pop up the next tab. RunRepeat is very, very interesting ### segment-255 [257.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=257) RunRepeat is very, very interesting ### segment-256 [257.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=257) RunRepeat is very, very interesting because it gets cited a lot, like a lot, ### segment-257 [261.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=261) because it gets cited a lot, like a lot, ### segment-258 [261.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=261) because it gets cited a lot, like a lot, a lot. ### segment-259 [262.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=262) a lot. ### segment-260 [262.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=262) a lot. Um and the reason why it gets cited so ### segment-261 [264.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=264) Um and the reason why it gets cited so ### segment-262 [264.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=264) Um and the reason why it gets cited so much, you can probably tell immediately, ### segment-263 [266.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=266) much, you can probably tell immediately, ### segment-264 [266.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=266) much, you can probably tell immediately, is that everything that you're seeing on ### segment-265 [268.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=268) is that everything that you're seeing on ### segment-266 [268.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=268) is that everything that you're seeing on the page here is unique, interesting, ### segment-267 [271.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=271) the page here is unique, interesting, ### segment-268 [271.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=271) the page here is unique, interesting, numerical information that an AI can't ### segment-269 [275.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=275) numerical information that an AI can't ### segment-270 [275.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=275) numerical information that an AI can't find literally anywhere else. So, if you ### segment-271 [277.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=277) find literally anywhere else. So, if you ### segment-272 [277.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=277) find literally anywhere else. So, if you have unique, numerical, ### segment-273 [281.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=281) have unique, numerical, ### segment-274 [281.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=281) have unique, numerical, interesting information, and most ### segment-275 [283.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=283) interesting information, and most ### segment-276 [283.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=283) interesting information, and most importantly, AI can't find it anywhere ### segment-277 [286.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=286) importantly, AI can't find it anywhere ### segment-278 [286.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=286) importantly, AI can't find it anywhere else, ### segment-279 [288.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=288) else, ### segment-280 [288.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=288) else, you're going to do pretty well on the ### segment-281 [289.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=289) you're going to do pretty well on the ### segment-282 [289.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=289) you're going to do pretty well on the citations. So, if you go look up some of ### segment-283 [291.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=291) citations. So, if you go look up some of ### segment-284 [291.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=291) citations. So, if you go look up some of these, you know, you're like, "Oh, how ### segment-285 [293.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=293) these, you know, you're like, "Oh, how ### segment-286 [293.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=293) these, you know, you're like, "Oh, how you know, how much pressure can a Nike ### segment-287 [295.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=294) you know, how much pressure can a Nike ### segment-288 [295.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=295) you know, how much pressure can a Nike Vomero take on my feet?" This is going ### segment-289 [297.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=297) Vomero take on my feet?" This is going ### segment-290 [297.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=297) Vomero take on my feet?" This is going to tell you. How long will they last, ### segment-291 [299.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=299) to tell you. How long will they last, ### segment-292 [299.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=299) to tell you. How long will they last, right? You will get this information. ### segment-293 [301.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=301) right? You will get this information. ### segment-294 [301.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=301) right? You will get this information. So, this is very, very important. Now, ### segment-295 [303.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=303) So, this is very, very important. Now, ### segment-296 [303.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=303) So, this is very, very important. Now, the other thing that I've left off so ### segment-297 [305.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=305) the other thing that I've left off so ### segment-298 [305.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=305) the other thing that I've left off so far is content negotiation. And content ### segment-299 [309.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=309) far is content negotiation. And content ### segment-300 [309.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=309) far is content negotiation. And content negotiation sounds real scary, but it's ### segment-301 [311.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=311) negotiation sounds real scary, but it's ### segment-302 [311.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=311) negotiation sounds real scary, but it's not actually all that scary. Now, ### segment-303 [314.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=314) not actually all that scary. Now, ### segment-304 [314.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=314) not actually all that scary. Now, what this basically does is it gives a ### segment-305 [316.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=316) what this basically does is it gives a ### segment-306 [316.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=316) what this basically does is it gives a way for AI crawlers to be able to see ### segment-307 [319.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=319) way for AI crawlers to be able to see ### segment-308 [319.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=319) way for AI crawlers to be able to see your website. ### segment-309 [320.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=320) your website. ### segment-310 [321.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=320) your website. This is not a strict rule before I say ### segment-311 [323.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=323) This is not a strict rule before I say ### segment-312 [323.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=323) This is not a strict rule before I say this, but most AI crawlers do not run ### segment-313 [326.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=326) this, but most AI crawlers do not run ### segment-314 [326.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=326) this, but most AI crawlers do not run JavaScript on the website, which is the ### segment-315 [327.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=327) JavaScript on the website, which is the ### segment-316 [327.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=327) JavaScript on the website, which is the reason why I was showing you that for ### segment-317 [329.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=329) reason why I was showing you that for ### segment-318 [329.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=329) reason why I was showing you that for the first part. But the interesting ### segment-319 [331.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=331) the first part. But the interesting ### segment-320 [331.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=331) the first part. But the interesting thing here ### segment-321 [332.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=332) thing here ### segment-322 [332.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=332) thing here is when AI hits a website, it looks ### segment-323 [335.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=335) is when AI hits a website, it looks ### segment-324 [335.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=335) is when AI hits a website, it looks something ### segment-325 [336.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=336) something ### segment-326 [336.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=336) something like this. So, let me take off this bit. ### segment-327 [340.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=340) like this. So, let me take off this bit. ### segment-328 [340.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=340) like this. So, let me take off this bit. This is what a AI will basically see. ### segment-329 [344.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=344) This is what a AI will basically see. ### segment-330 [344.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=344) This is what a AI will basically see. You see this? This looks like the ### segment-331 [346.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=346) You see this? This looks like the ### segment-332 [346.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=346) You see this? This looks like the Matrix. People don't read this. I can't ### segment-333 [348.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=348) Matrix. People don't read this. I can't ### segment-334 [348.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=348) Matrix. People don't read this. I can't read this. Nobody can read this. It's ### segment-335 [350.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=350) read this. Nobody can read this. It's ### segment-336 [350.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=350) read this. Nobody can read this. It's really hard to see what is it here. ### segment-337 [353.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=353) really hard to see what is it here. ### segment-338 [353.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=353) really hard to see what is it here. However, ### segment-339 [354.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=354) However, ### segment-340 [354.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=354) However, let's try this again, but we have this ### segment-341 [356.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=356) let's try this again, but we have this ### segment-342 [357.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=356) let's try this again, but we have this nice little bit at the end, which is ### segment-343 [358.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=358) nice little bit at the end, which is ### segment-344 [358.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=358) nice little bit at the end, which is accept text markdown. Now, you have to ### segment-345 [360.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=360) accept text markdown. Now, you have to ### segment-346 [360.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=360) accept text markdown. Now, you have to actually do this on your website. This ### segment-347 [361.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=361) actually do this on your website. This ### segment-348 [362.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=361) actually do this on your website. This isn't just something that I can say, ### segment-349 [363.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=363) isn't just something that I can say, ### segment-350 [363.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=363) isn't just something that I can say, "Oh, yeah, go throw this at the end. ### segment-351 [365.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=365) "Oh, yeah, go throw this at the end. ### segment-352 [365.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=365) "Oh, yeah, go throw this at the end. It's done for you." It actually takes a ### segment-353 [367.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=367) It's done for you." It actually takes a ### segment-354 [367.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=367) It's done for you." It actually takes a lot of work, and it's very important ### segment-355 [369.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=369) lot of work, and it's very important ### segment-356 [369.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=369) lot of work, and it's very important that you actually have parity between ### segment-357 [370.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=370) that you actually have parity between ### segment-358 [370.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=370) that you actually have parity between the HTML version and the markdown ### segment-359 [373.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=373) the HTML version and the markdown ### segment-360 [373.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=373) the HTML version and the markdown version. So, what we're going to do is ### segment-361 [374.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=374) version. So, what we're going to do is ### segment-362 [374.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=374) version. So, what we're going to do is we're going to copy this exact thing ### segment-363 [376.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=376) we're going to copy this exact thing ### segment-364 [376.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=376) we're going to copy this exact thing over again. ### segment-365 [377.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=377) over again. ### segment-366 [377.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=377) over again. And we're going to go to the bottom ### segment-367 [378.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=378) And we're going to go to the bottom ### segment-368 [378.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=378) And we're going to go to the bottom here, and we're going to paste it back ### segment-369 [379.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=379) here, and we're going to paste it back ### segment-370 [380.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=379) here, and we're going to paste it back in. Okay? This is Vercel's. This is not ### segment-371 [381.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=381) in. Okay? This is Vercel's. This is not ### segment-372 [381.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=381) in. Okay? This is Vercel's. This is not our own, but I can also put our own on ### segment-373 [383.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=383) our own, but I can also put our own on ### segment-374 [383.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=383) our own, but I can also put our own on here, and it will show you exactly the ### segment-375 [384.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=384) here, and it will show you exactly the ### segment-376 [384.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=384) here, and it will show you exactly the same thing. Let's see what we get. Is it ### segment-377 [387.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=387) same thing. Let's see what we get. Is it ### segment-378 [387.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=387) same thing. Let's see what we get. Is it going to look like the Matrix part two? ### segment-379 [389.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=389) going to look like the Matrix part two? ### segment-380 [389.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=389) going to look like the Matrix part two? No. It's actually going to look like ### segment-381 [392.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=392) No. It's actually going to look like ### segment-382 [392.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=392) No. It's actually going to look like markdown, which is really important ### segment-383 [393.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=393) markdown, which is really important ### segment-384 [393.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=393) markdown, which is really important because if you think about it, AI ### segment-385 [395.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=395) because if you think about it, AI ### segment-386 [395.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=395) because if you think about it, AI crawlers and how we use AI in general is ### segment-387 [398.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=398) crawlers and how we use AI in general is ### segment-388 [398.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=398) crawlers and how we use AI in general is we try not to blow the context window, ### segment-389 [400.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=400) we try not to blow the context window, ### segment-390 [400.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=400) we try not to blow the context window, which if you want to know how that ### segment-391 [401.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=401) which if you want to know how that ### segment-392 [401.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=401) which if you want to know how that works, it basically means the more ### segment-393 [403.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=403) works, it basically means the more ### segment-394 [403.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=403) works, it basically means the more information you put into AI, ### segment-395 [405.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=405) information you put into AI, ### segment-396 [405.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=405) information you put into AI, generally the worse it gets. ### segment-397 [408.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=408) generally the worse it gets. ### segment-398 [409.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=408) generally the worse it gets. Obviously, there's a there's a sweet ### segment-399 [410.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=410) Obviously, there's a there's a sweet ### segment-400 [410.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=410) Obviously, there's a there's a sweet spot um around I think it's like 20% of ### segment-401 [413.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=413) spot um around I think it's like 20% of ### segment-402 [413.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=413) spot um around I think it's like 20% of the actual context window. ### segment-403 [414.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=414) the actual context window. ### segment-404 [415.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=414) the actual context window. Uh depends on every single model is ### segment-405 [416.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=416) Uh depends on every single model is ### segment-406 [416.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=416) Uh depends on every single model is different, but as a rough idea. So, ### segment-407 [419.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=419) different, but as a rough idea. So, ### segment-408 [419.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=419) different, but as a rough idea. So, instead of having all this crap where it ### segment-409 [420.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=420) instead of having all this crap where it ### segment-410 [420.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=420) instead of having all this crap where it just bloats that context window when ### segment-411 [422.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=422) just bloats that context window when ### segment-412 [422.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=422) just bloats that context window when things are crawling, ### segment-413 [424.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=424) things are crawling, ### segment-414 [424.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=424) things are crawling, you get this where it tells you exactly ### segment-415 [426.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=426) you get this where it tells you exactly ### segment-416 [426.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=426) you get this where it tells you exactly what you need to know. And more ### segment-417 [428.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=428) what you need to know. And more ### segment-418 [428.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=428) what you need to know. And more importantly with Vercel, they actually ### segment-419 [430.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=430) importantly with Vercel, they actually ### segment-420 [430.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=430) importantly with Vercel, they actually did a uh a little teardown of how this ### segment-421 [432.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=432) did a uh a little teardown of how this ### segment-422 [432.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=432) did a uh a little teardown of how this actually works. ### segment-423 [434.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=434) actually works. ### segment-424 [434.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=434) actually works. But the most interesting thing was that ### segment-425 [436.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=436) But the most interesting thing was that ### segment-426 [436.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=436) But the most interesting thing was that it was 3 KB, ### segment-427 [438.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=438) it was 3 KB, ### segment-428 [438.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=438) it was 3 KB, so a 99.37% ### segment-429 [440.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=440) so a 99.37% ### segment-430 [440.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=440) so a 99.37% reduction in payload size instead of 500 ### segment-431 [443.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=443) reduction in payload size instead of 500 ### segment-432 [443.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=443) reduction in payload size instead of 500 KB. ### segment-433 [445.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=445) KB. ### segment-434 [445.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=445) KB. This is super important. Um but what I ### segment-435 [447.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=447) This is super important. Um but what I ### segment-436 [447.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=447) This is super important. Um but what I will say, the pitfall that most people ### segment-437 [449.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=449) will say, the pitfall that most people ### segment-438 [449.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=449) will say, the pitfall that most people fall into if they are doing this for ### segment-439 [450.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=450) fall into if they are doing this for ### segment-440 [450.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=450) fall into if they are doing this for their own website is the fact that there ### segment-441 [453.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=453) their own website is the fact that there ### segment-442 [453.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=453) their own website is the fact that there isn't parity. So, if you get a 1 KB ### segment-443 [456.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=456) isn't parity. So, if you get a 1 KB ### segment-444 [456.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=456) isn't parity. So, if you get a 1 KB payload, but it actually only has like ### segment-445 [458.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=458) payload, but it actually only has like ### segment-446 [458.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=458) payload, but it actually only has like half of the information of the page, ### segment-447 [460.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=460) half of the information of the page, ### segment-448 [460.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=460) half of the information of the page, that's far worse than just using the ### segment-449 [462.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=462) that's far worse than just using the ### segment-450 [462.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=462) that's far worse than just using the original HTML. So, what you've got to ### segment-451 [464.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=464) original HTML. So, what you've got to ### segment-452 [464.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=464) original HTML. So, what you've got to make sure that you do is that the ### segment-453 [466.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=466) make sure that you do is that the ### segment-454 [466.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=466) make sure that you do is that the markdown version ### segment-455 [468.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=468) markdown version ### segment-456 [468.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=468) markdown version is in parity with the HTML version. And ### segment-457 [471.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=471) is in parity with the HTML version. And ### segment-458 [471.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=471) is in parity with the HTML version. And in some cases, you need to expand ### segment-459 [473.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=473) in some cases, you need to expand ### segment-460 [473.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=473) in some cases, you need to expand things. So, like for example, an FAQ ### segment-461 [475.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=474) things. So, like for example, an FAQ ### segment-462 [475.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=475) things. So, like for example, an FAQ section, if it's inside of a component, ### segment-463 [477.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=477) section, if it's inside of a component, ### segment-464 [477.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=477) section, if it's inside of a component, then you need to make sure that that FAQ ### segment-465 [479.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=479) then you need to make sure that that FAQ ### segment-466 [479.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=479) then you need to make sure that that FAQ actually gets brought into markdown in a ### segment-467 [481.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=481) actually gets brought into markdown in a ### segment-468 [481.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=481) actually gets brought into markdown in a way that's nice. ### segment-469 [483.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=483) way that's nice. ### segment-470 [483.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=483) way that's nice. There's loads of intricacies depending ### segment-471 [485.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=484) There's loads of intricacies depending ### segment-472 [485.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=485) There's loads of intricacies depending on what you're doing here, and I can ### segment-473 [486.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=486) on what you're doing here, and I can ### segment-474 [486.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=486) on what you're doing here, and I can talk your ear off from all the different ### segment-475 [488.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=488) talk your ear off from all the different ### segment-476 [488.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=488) talk your ear off from all the different ways that you can do this. But, the best ### segment-477 [490.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=490) ways that you can do this. But, the best ### segment-478 [490.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=490) ways that you can do this. But, the best way to do this is just giving us a ### segment-479 [492.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=492) way to do this is just giving us a ### segment-480 [492.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=492) way to do this is just giving us a shout, and we can talk you through it. ### segment-481 [494.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=494) shout, and we can talk you through it. ### segment-482 [494.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=494) shout, and we can talk you through it. Finally, let me show you a couple more ### segment-483 [496.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=496) Finally, let me show you a couple more ### segment-484 [496.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=496) Finally, let me show you a couple more things. Um so, this is Tetris. This is ### segment-485 [499.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=499) things. Um so, this is Tetris. This is ### segment-486 [499.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=499) things. Um so, this is Tetris. This is Wikipedia. I'm sure you've seen this ### segment-487 [501.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=501) Wikipedia. I'm sure you've seen this ### segment-488 [501.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=501) Wikipedia. I'm sure you've seen this before. However, something you probably ### segment-489 [502.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=502) before. However, something you probably ### segment-490 [502.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=502) before. However, something you probably never thought about is why did Wikipedia ### segment-491 [505.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=505) never thought about is why did Wikipedia ### segment-492 [505.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=505) never thought about is why did Wikipedia end up doing so well in the first place? ### segment-493 [508.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=507) end up doing so well in the first place? ### segment-494 [508.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=508) end up doing so well in the first place? And why does it appear so high on ### segment-495 [509.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=509) And why does it appear so high on ### segment-496 [509.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=509) And why does it appear so high on Google? And the reason being, one of the ### segment-497 [511.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=511) Google? And the reason being, one of the ### segment-498 [511.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=511) Google? And the reason being, one of the many reasons being here, is that if you ### segment-499 [514.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=514) many reasons being here, is that if you ### segment-500 [514.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=514) many reasons being here, is that if you look at this on the left-hand side, this ### segment-501 [517.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=517) look at this on the left-hand side, this ### segment-502 [517.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=517) look at this on the left-hand side, this is a table of contents. And if you look, ### segment-503 [519.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=519) is a table of contents. And if you look, ### segment-504 [519.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=519) is a table of contents. And if you look, we have an unordered list, and then we ### segment-505 [522.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=522) we have an unordered list, and then we ### segment-506 [522.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=522) we have an unordered list, and then we have the list items. And you can see ### segment-507 [523.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=523) have the list items. And you can see ### segment-508 [523.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=523) have the list items. And you can see table of content. So, list item, list ### segment-509 [526.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=526) table of content. So, list item, list ### segment-510 [526.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=526) table of content. So, list item, list item, list item. It's all semantically ### segment-511 [529.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=529) item, list item. It's all semantically ### segment-512 [529.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=529) item, list item. It's all semantically correct, which basically just means it's ### segment-513 [530.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=530) correct, which basically just means it's ### segment-514 [530.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=530) correct, which basically just means it's it's the way that HTML should be ### segment-515 [532.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=532) it's the way that HTML should be ### segment-516 [532.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=532) it's the way that HTML should be written. It's the way that ### segment-517 [534.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=534) written. It's the way that ### segment-518 [534.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=534) written. It's the way that computers can easily interpret what's ### segment-519 [536.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=535) computers can easily interpret what's ### segment-520 [536.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=536) computers can easily interpret what's actually going on on the screen. ### segment-521 [537.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=537) actually going on on the screen. ### segment-522 [537.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=537) actually going on on the screen. And there's not a tremendous amount of ### segment-523 [539.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=539) And there's not a tremendous amount of ### segment-524 [539.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=539) And there's not a tremendous amount of JavaScript being fired here. So, ### segment-525 [541.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=541) JavaScript being fired here. So, ### segment-526 [541.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=541) JavaScript being fired here. So, whenever we're building something like a ### segment-527 [542.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=542) whenever we're building something like a ### segment-528 [542.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=542) whenever we're building something like a blog, you're going to make sure that you ### segment-529 [544.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=544) blog, you're going to make sure that you ### segment-530 [544.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=544) blog, you're going to make sure that you have a table of contents that matches, ### segment-531 [546.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=546) have a table of contents that matches, ### segment-532 [546.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=546) have a table of contents that matches, kind of similar to Wikipedia, but you ### segment-533 [548.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=548) kind of similar to Wikipedia, but you ### segment-534 [548.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=548) kind of similar to Wikipedia, but you know, very very similarly, you don't ### segment-535 [550.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=550) know, very very similarly, you don't ### segment-536 [550.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=550) know, very very similarly, you don't necessarily want to have all the ### segment-537 [551.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=551) necessarily want to have all the ### segment-538 [551.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=551) necessarily want to have all the JavaScript, or it should still run and ### segment-539 [553.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=553) JavaScript, or it should still run and ### segment-540 [553.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=553) JavaScript, or it should still run and be semantically correct without ### segment-541 [555.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=555) be semantically correct without ### segment-542 [555.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=555) be semantically correct without JavaScript. So, all of these different ### segment-543 [557.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=557) JavaScript. So, all of these different ### segment-544 [557.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=557) JavaScript. So, all of these different little bits and pieces add up. Um last ### segment-545 [560.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=560) little bits and pieces add up. Um last ### segment-546 [560.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=560) little bits and pieces add up. Um last one I want to show you as well is if we ### segment-547 [562.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=562) one I want to show you as well is if we ### segment-548 [562.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=562) one I want to show you as well is if we go back into here. So, again, we're ### segment-549 [564.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=563) go back into here. So, again, we're ### segment-550 [564.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=563) go back into here. So, again, we're doing stuff that's not dev. Um we're ### segment-551 [565.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=565) doing stuff that's not dev. Um we're ### segment-552 [565.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=565) doing stuff that's not dev. Um we're going to right-click. We're going to hit ### segment-553 [567.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=567) going to right-click. We're going to hit ### segment-554 [567.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=567) going to right-click. We're going to hit inspect. Don't need a developer involved ### segment-555 [569.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=569) inspect. Don't need a developer involved ### segment-556 [569.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=569) inspect. Don't need a developer involved to do this. You just literally click ### segment-557 [571.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=571) to do this. You just literally click ### segment-558 [571.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=571) to do this. You just literally click into this thing on the left. Doesn't ### segment-559 [572.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=572) into this thing on the left. Doesn't ### segment-560 [572.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=572) into this thing on the left. Doesn't matter where you click. Try not to click ### segment-561 [574.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=574) matter where you click. Try not to click ### segment-562 [574.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=574) matter where you click. Try not to click a a link. Just try to click anywhere in ### segment-563 [576.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=576) a a link. Just try to click anywhere in ### segment-564 [576.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=576) a a link. Just try to click anywhere in here, and press command F or control F ### segment-565 [578.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=578) here, and press command F or control F ### segment-566 [578.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=578) here, and press command F or control F if you're on Windows and type JSON, j s ### segment-567 [582.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=582) if you're on Windows and type JSON, j s ### segment-568 [582.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=582) if you're on Windows and type JSON, j s o n. ### segment-569 [583.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=583) o n. ### segment-570 [583.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=583) o n. Now, what you're looking for ### segment-571 [585.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=585) Now, what you're looking for ### segment-572 [585.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=585) Now, what you're looking for is JSON-LD on the page. So, let's have a ### segment-573 [588.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=588) is JSON-LD on the page. So, let's have a ### segment-574 [588.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=588) is JSON-LD on the page. So, let's have a quick look. This isn't what I'm looking ### segment-575 [589.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=589) quick look. This isn't what I'm looking ### segment-576 [589.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=589) quick look. This isn't what I'm looking for. Let me have a look. ### segment-577 [591.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=591) for. Let me have a look. ### segment-578 [591.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=591) for. Let me have a look. This is what I'm looking for. You see ### segment-579 [593.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=593) This is what I'm looking for. You see ### segment-580 [593.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=593) This is what I'm looking for. You see breadcrumb JSON-LD. So, pop this open ### segment-581 [596.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=596) breadcrumb JSON-LD. So, pop this open ### segment-582 [596.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=596) breadcrumb JSON-LD. So, pop this open and you can see the information about ### segment-583 [597.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=597) and you can see the information about ### segment-584 [597.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=597) and you can see the information about the breadcrumb inside of here. ### segment-585 [599.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=599) the breadcrumb inside of here. ### segment-586 [599.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=599) the breadcrumb inside of here. Um let's have a look for another one. ### segment-587 [601.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=601) Um let's have a look for another one. ### segment-588 [601.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=601) Um let's have a look for another one. Okay. ### segment-589 [603.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=603) Okay. ### segment-590 [603.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=603) Okay. Collection page JSON-LD for blog. Okay, ### segment-591 [606.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=606) Collection page JSON-LD for blog. Okay, ### segment-592 [606.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=606) Collection page JSON-LD for blog. Okay, great. This is showing me what's ### segment-593 [608.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=608) great. This is showing me what's ### segment-594 [608.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=608) great. This is showing me what's actually on the page from a JSON-LD ### segment-595 [610.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=609) actually on the page from a JSON-LD ### segment-596 [610.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=610) actually on the page from a JSON-LD perspective. I understand what's going ### segment-597 [611.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=611) perspective. I understand what's going ### segment-598 [611.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=611) perspective. I understand what's going on here and by proxy, a computer ### segment-599 [613.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=613) on here and by proxy, a computer ### segment-600 [613.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=613) on here and by proxy, a computer understands it, too. ### segment-601 [615.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=615) understands it, too. ### segment-602 [615.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=615) understands it, too. So, this is really important uh to show ### segment-603 [618.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=618) So, this is really important uh to show ### segment-604 [618.5s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=618) So, this is really important uh to show essentially that you know what's going ### segment-605 [620.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=620) essentially that you know what's going ### segment-606 [620.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=620) essentially that you know what's going on on the page and you're presenting ### segment-607 [621.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=621) on on the page and you're presenting ### segment-608 [621.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=621) on on the page and you're presenting that to Google. You're presenting that ### segment-609 [622.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=622) that to Google. You're presenting that ### segment-610 [622.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=622) that to Google. You're presenting that to all these different AI crawlers. It's ### segment-611 [624.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=624) to all these different AI crawlers. It's ### segment-612 [624.6s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=624) to all these different AI crawlers. It's really helpful to give some rich ### segment-613 [626.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=626) really helpful to give some rich ### segment-614 [626.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=626) really helpful to give some rich structured data. ### segment-615 [629.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=629) structured data. ### segment-616 [629.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=629) structured data. Final thing that's worth doing here is ### segment-617 [631.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=631) Final thing that's worth doing here is ### segment-618 [631.3s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=631) Final thing that's worth doing here is there is a JSON validator from Google. ### segment-619 [634.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=634) there is a JSON validator from Google. ### segment-620 [634.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=634) there is a JSON validator from Google. Um I won't show it in this session in ### segment-621 [636.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=636) Um I won't show it in this session in ### segment-622 [636.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=636) Um I won't show it in this session in particular, but you should always just ### segment-623 [637.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=637) particular, but you should always just ### segment-624 [637.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=637) particular, but you should always just check at one level that the JSON is ### segment-625 [641.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=641) check at one level that the JSON is ### segment-626 [641.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=641) check at one level that the JSON is valid. Um I know there's a couple in ### segment-627 [643.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=643) valid. Um I know there's a couple in ### segment-628 [643.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=643) valid. Um I know there's a couple in here where we need to do a couple of ### segment-629 [644.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=644) here where we need to do a couple of ### segment-630 [644.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=644) here where we need to do a couple of bits of tweaking to make sure that the ### segment-631 [645.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=645) bits of tweaking to make sure that the ### segment-632 [645.9s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=645) bits of tweaking to make sure that the JSON is valid, but it's always important ### segment-633 [648.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=648) JSON is valid, but it's always important ### segment-634 [648.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=648) JSON is valid, but it's always important to do that. And we can talk a little bit ### segment-635 [650.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=649) to do that. And we can talk a little bit ### segment-636 [650.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=650) to do that. And we can talk a little bit more about that in the future if it's ### segment-637 [651.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=651) more about that in the future if it's ### segment-638 [651.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=651) more about that in the future if it's particularly interesting to you. ### segment-639 [654.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=653) particularly interesting to you. ### segment-640 [654.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=653) particularly interesting to you. But, I hope this gives you a rough idea ### segment-641 [655.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=655) But, I hope this gives you a rough idea ### segment-642 [655.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=655) But, I hope this gives you a rough idea of everything you can get started with. ### segment-643 [657.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=656) of everything you can get started with. ### segment-644 [657.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=656) of everything you can get started with. This is just kind of like the the ### segment-645 [658.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=658) This is just kind of like the the ### segment-646 [658.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=658) This is just kind of like the the scratching the surface of what AEO, SEO, ### segment-647 [662.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=662) scratching the surface of what AEO, SEO, ### segment-648 [662.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=662) scratching the surface of what AEO, SEO, uh you know, all of these different ### segment-649 [663.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=663) uh you know, all of these different ### segment-650 [663.7s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=663) uh you know, all of these different functionalities. Uh but, what I want to ### segment-651 [665.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=665) functionalities. Uh but, what I want to ### segment-652 [665.8s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=665) functionalities. Uh but, what I want to do is is have more deep dives about this ### segment-653 [668.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=668) do is is have more deep dives about this ### segment-654 [668.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=668) do is is have more deep dives about this and talk more about it in the future if ### segment-655 [670.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=670) and talk more about it in the future if ### segment-656 [670.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=670) and talk more about it in the future if you're particularly interested. Um ### segment-657 [672.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=672) you're particularly interested. Um ### segment-658 [672.1s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=672) you're particularly interested. Um appreciate you watching this the whole ### segment-659 [673.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=673) appreciate you watching this the whole ### segment-660 [673.2s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=673) appreciate you watching this the whole way through. Have a great day. Take ### segment-661 [675.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=675) way through. Have a great day. Take ### segment-662 [675.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=675) way through. Have a great day. Take care. ### segment-663 [676.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=675) care. ### segment-664 [676.0s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=675) care. >> [music] ### segment-665 [676.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=676) >> [music] ### segment-666 [676.4s](https://www.youtube.com/watch?v=L75YVJ8pQJg&t=676) >> [music] >> Bye-bye. ## Questions answered on the original page ### What's the difference between AEO, GEO, and SEO? They're all basically the same thing despite the different names people use. What matters is that they work. These techniques help your website get discovered and ranked by search engines and AI crawlers, and you can apply them yourself or work with an agency if you want help building them out. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### How can I see what Google actually sees on my website? Right-click on any page and hit inspect. Then press command, shift, and P on Mac or control, shift, and P on Windows, then type disable JavaScript. Refresh the page and you'll see what crawlers see without JavaScript running. This shows you roughly what Google indexes from your site. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### Why does it matter if my website works without JavaScript? Most crawlers, especially AI crawlers, don't run JavaScript on websites. If your content and navigation only work with JavaScript enabled, crawlers miss important pages and information. The more functionality you can deliver without JavaScript, the better your website indexes overall. Static content also gets cached better, which helps performance and discoverability. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### What is content negotiation and why should I care? Content negotiation lets AI crawlers see your website in a format they can actually read, like markdown instead of raw HTML. When you add accept text markdown to your content, you give AI a clean, stripped-down version that's around 99% smaller in file size. This prevents wasting the AI's context window with unnecessary code and helps it understand your content better. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### How do I make sure my markdown version is good enough? You need parity between your HTML version and markdown version. If your markdown only has half the information, it's worse than using the original HTML. Make sure everything on the page, including components like FAQs, gets included in markdown so AI crawlers see the full picture. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### What's RunRepeat doing right that other sites miss? RunRepeat gets cited a lot because everything on the page is unique, interesting, numerical information that AI can't find anywhere else. If you create original data and insights that AI can't pull from other sources, you'll rank and get cited much better than sites with generic, copycat content. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo ### Why should I add JSON-LD structured data to my pages? JSON-LD tells Google and AI crawlers exactly what's on your page in a language they understand. Adding breadcrumbs, collection pages, and other structured data helps you show that you know what you're doing and makes it easier for machines to interpret your content correctly. You can validate your JSON using Google's validator to make sure it's correct. Source: https://robotostudio.com/videos/a-very-practical-introduction-to-aeo-geo-ai-seo